I’m just back from the USA where I’ve participated in a
client’s business launch party in New York, and it reminded me of the
importance of public holidays in the country in which you want to export.
This week, Americans celebrate Thanksgiving – on a par with
Christmas for the amount of preparation and food & drink consumed. Everybody
was talking about their plans for that festive weekend. You couldn’t find many people
intent on focussing exclusively on work around that time, as their thoughts
were on finding the right turkey, calling family members or figuring out where to go
with friends for the long weekend.
We were worried about the attendance (esp. so close after Hurricane Sandy), but it turns out that it was an excellent
time to organise the launch party of the new business: lots
of important folks turned up, all in festive mood and with a huge degree of empathy
towards our team and brand.
So next time you need to celebrate a company
milestone, the anniversary of a business relationship, or the opening of a new
office, look at the local calendar first, and choose a date in the week before
a major public holiday. And as Elvis said, let’s have a party!
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